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Sophie Blum

Founding Partner
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During her career, Sophie has excelled in local, regional and global leadership positions in the FMCG industry for portfolio of brands and global business units. In her last role as Vice President, Global Innovation and Brand Building for Procter & Gamble, Sophie has led P&G’s Global Brand Building reinvention and the digital transformation of P&G’s European business, from superior brand assets, media & communications and new business models, to a cutting edge brand-building organization surrounded by an ecosystem of innovation partners and startups. 


Sophie has been the architect of P&G successful business establishment in Israel during her 10-year tenure as CEO.

Passionate about innovation, Sophie founded Israel House of Innovation (IHI) 10 years ago, P&G's first collaboration partnership with start-ups, today recognized as one of the successful P&G Innovation hubs in the world.

At Ycor, Sophie will leverage this commanding experience to contribute creating a new global tech player with the aim of making an impact. 

Sophie is also a lecturer, specializing in strategy, leadership and innovation. Named as one of the Women to watch 2018 by Ad Age Europe, Top 100 most influential people in Switzerland in 2017, and Top50 Most Influential Business Leaders in Israel over the last years, also featured in DMEXCO’s 29 Inspirational Female Leaders 2017, Sophie is highly regarded by the business community. 

Sophie is deeply involved in building a better future through educating future generations. She is actively involved with Girls in Tech (GIT) Switzerland, a global non-profit that seeks to eradicate gender disparities in high-tech industries and start-ups by engaging, educating and empowering women who are passionate about technology. Sophie has been a mentor and advisory board member of start-ups for the last 15 years, some of which are now global leaders.

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